Client: Yale University Press

Issue:

Yale Press, the largest academic press in the United States is looking to promote an upcoming book, Nudge, by leading University of Chicago Professor of Economics and Behavioral Science Richard Thaler PhD., and Cass R. Sunstein professor at the Harvard Law School.

The press wants to leverage power, efficiency and the cost effectiveness that the correct implementation of Internet marketing and technology can offer a non-profit with budget limitations.

Solution:

Through dialogue with the authors and publishers Linkzero creates and online strategy which includes web design, search engine optimization, sales integration, blogging and other web 2.0 techniques used to engage users, create interaction and build dialogue.

Results:

Site is launched just prior to book being published, and receive rave reviews from client and users. Book is one of the best sellers for the Yale Press, and web traffic and blog interaction is unprecedented. Overall web site and all marketing efforts are a huge success.

Nudge goes into paperback release, and new publisher Penquin Books turns to Linkzero to continue web and marketing support, including re-designing the web site to reflect the new edition of the book.

Linkzero designed our book web page very professionally,
and was great about the inevitable design changes that we realized
we wanted after the fact. Highly recommended.

- Richard Thaler, PhD.

Visit the web site: www.nudges.org.